A.RIFF is a women's fashion brand launched in South Korea in 2020. Based in Seoul, it is run by its representative, Lee Geon-hee, and offers shirts and blouses, tops, dresses, bottoms, and outerwear. Aimed at women leading busy lives in a variety of everyday settings, it proposes comfort, naturalness, and simplicity through clothes for everyday wear. Centered on refined tailoring, comfortable-to-wear materials, and timeless looks, it offers styles suited to the T.P.O. of contemporary women.
Concept
The brand pursues an everyday mood through a comfortable perspective, along with a standard of beauty for the present age.