Tagline
Experimental Luxury Street
ADLIELOS is a streetwear brand based in Seoul, South Korea, founded in 2020 by stylist and creator Kang Dae-hong. It is operated by KKST Co., Ltd. The brand reinterprets street casualwear in a more luxurious direction, centering on the coexistence of freedom and refinement, and offers outerwear, tops, bottoms, shoes, and accessories. The brand name is a coined word formed by reversing “Add” and “Soleil,” representing the transformation of essence and the convergence of different elements.
Concept
ADLIELOS is a coined word formed by reversing “Add” and “Soleil,” conveying the transformation of essence and the intermingling of different elements. Its streetwear is characterized by a new sensibility that retains refined tension amid the freedom of everyday life.