A_W is a brand focused on bags and small leather goods (SLG). Its name carries the meaning “Always With you,” expressing its aim to become a valued object and companion close to its users. The brand revisits past heritage and historical archives, and, rather than following trends that cycle through in short periods, modernizes them with the idea of “future classics.” It offers bags, wallets, card cases, key cases, and other items, combining materials from around the world with craftsmanship, with basic, minimalist design at its core.
Concept
The brand aims to be a “BAG & SLG” brand that revisits past heritage and historical archive items, avoids being swept along by fashion trends that cycle through in short periods, and modernizes them with the idea of “future classics.” It incorporates into its items the “design elements of all kinds of cultures” that form the basis of “fashion goods design” found in the world, modernizes them to suit the current mood, and aims to create products that can be easily incorporated into everyday life.