Tagline
Fashion is a second skin.
a2o is a fashion brand originating in Japan, launched in October 2024 by model and influencer Aoba (Seike Aoba). It started through ZOZOTOWN’s “YOUR BRAND PROJECT” and offers unisex wear that women can also wear, along with bags, caps, accessories, and other items, with menswear as its main focus. Guided by the idea that “fashion is a second skin,” the brand positions clothing as a means of expressing personal identity and one’s life to others and society. Its designs are based on streetwear, and it sells primarily through ZOZOTOWN.
Concept
Wearing clothes can be a way to express personal identity to others and society, and an object that reflects one’s life. a2o is a brand that influences relationships with others and engagement with society.