AARAN (Korean name: 어랜) is a womenswear fashion brand based in Seoul, South Korea, operating since 2022. It is run by 어랜 Co., Ltd., whose representative is Song Hyunji, and offers tops, blouses, knitwear, dresses, bottoms, outerwear, accessories, and more. The brand name is an abbreviation of “around land” and means “our space.” With a focus on a trendy sensibility, a vintage mood, and simple details and colors, it presents feminine casualwear that is easy to incorporate into everyday life. Its sales are centered on Korea’s online fashion market and also extend overseas, including to Japan through ZOZOTOWN and MUSINSA.
Concept
The brand name is an abbreviation of “around land” and means “our space.” With a focus on a trendy sensibility, a vintage mood, and simple details and colors, the brand presents comfortable, contemporary products that are easy to incorporate into everyday life.