AEDITEM is a women's casual brand established in 2022 and based in Seoul, South Korea. Centered on clothing, it offers a range of casual items, including hats and bags, and is characterized by its use of jacquard materials. It aims to build a “fashion city culture” by bringing together intellectual individuals from different fields. It seeks to create a new fashion culture by combining diverse fashion items with media art beyond conventional ideas about clothing. It places importance on community building and environmentally conscious sustainability.
Concept
Building a fashion city culture by bringing together intellectual individuals from various fields.