aden + anais essentials is a sister line launched in 2009 by aden + anais, a baby goods brand originating in the United States. It carries on the philosophy of the parent brand, founded by Australian-born Raegan Moya Jones, and offers muslin products such as swaddles, blankets, bibs, and bedding. Aiming to bring high-quality, affordable baby products to more households, it adjusts features such as size and weave based on the parent brand’s products. Its former name was aden by aden + anais.
Concept
to offer high quality, affordable muslin baby products for parents who don’t want to compromise on quality.