aeae is a graphic-focused street-casual brand launched in Daegu, South Korea, in 2022. It offers T-shirts, hoodies, caps, bags, and other items, centered on logo graphics and vintage-inspired color palettes, with pieces designed to be easy to incorporate into everyday wear. The brand’s philosophy is to interpret pleasures in everyday life that often go unnoticed and present them through elements of the past and present. Rather than limiting itself to a single theme each season, it also expresses diverse cultural elements of its time.
Concept
Based on the everyday lives we lead, aeae interprets the pleasures in daily life that often go unnoticed and presents them through elements of the past and present.