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LANVIN BLANC
Basic information
- Country
- South Korea
- Founded
- 2022
- Category
- Clothing / Accessories / Lifestyle products
Overview
LANVIN BLANC is a luxury performance golfwear brand developed under license through a collaboration between the French maison LANVIN and Korean fashion company HANDSOME. Launched in Korea in 2022, it offers a wide range of products, from golf apparel to accessories and equipment.
Concept
The concept draws on the French word “BLANC,” meaning “white” and “to shine,” and conveys potential, possibility, and limitless expansion extending endlessly beyond boundaries.
Tagline
LUXURY PERFORMANCE GOLF WEAR
Parent brands
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LANVIN 1889
A performance golfwear line for the Korean market, launched in 2022 through a partnership between Handsome and LANVIN. It retains design elements informed by LANVIN’s heritage while offering products designed around functional materials and the movements involved in swinging, with people in their 20s and 30s as its primary target. It is a region-specific line serving the golf category in a market separate from LANVIN SPORT (Japan).
A golf-focused offshoot line for the Korean market