Tagline
I am,“ myself ”
Aíam is a Japanese beauty brand launched in October 2020 by Aiam Co., Ltd., which was established in September 2020. Creative director MANAMI (Manami Kakehashi) leads its creative direction. Centered on fragrance, the brand offers body care, hair care, and home fragrance products. It presents scents as “chapters” and expresses a lifestyle that respects individuality under the brand concept “I am, ‘myself’” and “Happiness is always decided by my own heart.” Its products are sold at directly operated stores and through its online store.
Concept
I am, “myself” Happiness is always decided by my own heart.