aim’n Atelier

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Overview

Tagline

Effortless style, every day.
aim’n Atelier is a premium line announced in 2025 by aim’n, a Swedish women’s activewear brand. The parent brand aim’n was founded in 2013 by Tekla Acs and Helen Van, and offers clothing designed to support women’s active lifestyles. Atelier offers everyday wear such as wool coats, knitwear, hats, and scarves, extending the functionality of sportswear into the everyday wardrobe. It is presented as a line designed for use before and after training as well as in everyday life, and can be paired with tights and training sets.

Concept

A selection of timeless pieces designed for your 24/7 wardrobe. Each piece blends elegance with functionality.

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Founded
2013
2013 Parent brand
aim’n®
Clothing

A premium line expanding into everyday clothing

aim’n Atelier is a premium line launched by aim’n to expand its offering from activewear i

aim’n Atelier is a premium line launched by aim’n to expand its offering from activewear into everyday wardrobes. Centered on items such as wool coats and knitwear, it serves a role in everyday clothing that differs from aim’n’s core products, which focus on training wear. In 2026, offerings incorporating new materials were also announced. Separate from purpose-specific collections such as Alpine and Le Run, the line is positioned as a continuing offer of premium everyday clothing.

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