ALETTA is a British womenswear brand launched in London at the end of 2024 by Freddy Coomes and Matt Empringham. The two Central Saint Martins graduates created garments centered on material exploration and handwork, incorporating an interest in everyday British culture. The brand is characterized by three-dimensional and two-dimensional constructions using materials such as paper and organza, and by an approach that seeks a space between luxury and naïve craft. It was carried at Dover Street Market and was renamed A Letter from its third collection in 2026.
Concept
We're obsessed with the middle space between luxury and naïve craft.