Tagline
The True Original... Since 1833
American Optical is an eyewear brand founded in 1833 in Southbridge, Massachusetts, United States, by jeweler William Beecher. Focusing primarily on eyeglass frames and sunglasses, it has built its business around American manufacturing and technological innovation. It has developed steel frames and rimless glasses, among other products, and its signature lines include historic models such as Original Pilot, Saratoga, and Sirmont. The brand is also known for having been worn by pilots, U.S. presidents, and NASA astronauts, and it continues to offer eyewear handcrafted in the United States.
Concept
Everyone should have access to eyewear, not just the elite.