AMI de Coeur

Ami de Cœur is a heart-themed signature line launched by AMI in 2017. It continues to be listed on AMI’s official e-commerce site as a dedicated collection for men, women, and unisex, and is also presented in major fashion media as an ongoing capsule/line. Rather than encompassing the full seasonal offering of the main line, it is positioned around a logo combining the initial A with a heart and extends across everyday product categories such as knitwear, T-shirts, sweatshirts, and accessories. It can be regarded not as a one-off collaboration name or seasonal name, but as a sub-line that continues within AMI’s brand family.

AMI de Coeur is a derivative line centered on the heart-accented “A” logo (Ami de Cœur), introduced by AMI Paris in 2017. The motif, which originated as founder Alexandre Mattiussi’s handwritten signature, appears on casual wardrobe staples such as sweatshirts, T-shirts, and knitwear, which are released periodically in capsule collections. The official website also has separate categories for men and women, and the line serves to foreground the brand’s emblem.