AMI Paris

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Overview

AMI Paris is a luxury ready-to-wear brand founded in Paris, France, in 2011 by Alexandre Mattiussi. Starting with menswear, it offers a wide-ranging wardrobe spanning womenswear and accessories, and seeks to blur the boundaries between casual and chic, with timeless basics at its core. Its signature lines include AMI de cœur. Following its 2013 ANDAM award and membership in a Paris fashion organization, the brand has continued to expand internationally.

Concept

AMI approaches fashion in a relaxed and authentic way, with stylish and comprehensive wardrobes composed of timeless basics. Capturing its hometown’s unique, effortless elegance, AMI blurs the boundaries between casual and chic. Its values celebrate love and friendship, inclusion and diversity.

AMI Paris characteristics

AMI Paris: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of AMI Paris

Minimal & basics
Minimal design and clean everyday staples.
Trends & youth culture
Adoption of trends and connections to youth culture.
Polished & dressy
Clean silhouettes and polished, elegant dressing.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of AMI Paris relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
1 brands
Founded
2017
2017 Sub-brand
AMI de Coeur
Clothing

A capsule line that brings the brand’s emblem into everyday wear

AMI de Coeur is a derivative line centered on the heart-accented “A” logo (Ami de Cœur), i

AMI de Coeur is a derivative line centered on the heart-accented “A” logo (Ami de Cœur), introduced by AMI Paris in 2017. The motif, which originated as founder Alexandre Mattiussi’s handwritten signature, appears on casual wardrobe staples such as sweatshirts, T-shirts, and knitwear, which are released periodically in capsule collections. The official website also has separate categories for men and women, and the line serves to foreground the brand’s emblem.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about AMI Paris

Country of origin, founding year, categories and parent brands.

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