AMI Paris is a luxury ready-to-wear brand founded in Paris, France, in 2011 by Alexandre Mattiussi. Starting with menswear, it offers a wide-ranging wardrobe spanning womenswear and accessories, and seeks to blur the boundaries between casual and chic, with timeless basics at its core. Its signature lines include AMI de cœur. Following its 2013 ANDAM award and membership in a Paris fashion organization, the brand has continued to expand internationally.
Concept
AMI approaches fashion in a relaxed and authentic way, with stylish and comprehensive wardrobes composed of timeless basics. Capturing its hometown’s unique, effortless elegance, AMI blurs the boundaries between casual and chic. Its values celebrate love and friendship, inclusion and diversity.
AMI Paris characteristics
Main traits of AMI Paris
Minimal & basics
Minimal design and clean everyday staples.
Trends & youth culture
Adoption of trends and connections to youth culture.
Polished & dressy
Clean silhouettes and polished, elegant dressing.
Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of AMI Paris relative to overall brand tendencies.
This chart does not define a brand’s expression or rank brands.
Related brands
Parent brands and sub-brands, ordered by founding year.
A capsule line that brings the brand’s emblem into everyday wear
AMI de Coeur is a derivative line centered on the heart-accented “A” logo (Ami de Cœur), i…
AMI de Coeur is a derivative line centered on the heart-accented “A” logo (Ami de Cœur), introduced by AMI Paris in 2017. The motif, which originated as founder Alexandre Mattiussi’s handwritten signature, appears on casual wardrobe staples such as sweatshirts, T-shirts, and knitwear, which are released periodically in capsule collections. The official website also has separate categories for men and women, and the line serves to foreground the brand’s emblem.
A capsule line that brings the brand’s emblem into everyday wear
AMI de Coeur is a derivative line centered on the heart-accented “A” logo (Ami de Cœur), i…
AMI de Coeur is a derivative line centered on the heart-accented “A” logo (Ami de Cœur), introduced by AMI Paris in 2017. The motif, which originated as founder Alexandre Mattiussi’s handwritten signature, appears on casual wardrobe staples such as sweatshirts, T-shirts, and knitwear, which are released periodically in capsule collections. The official website also has separate categories for men and women, and the line serves to foreground the brand’s emblem.
Brands with shared characteristics
Brands that share a country of origin, founding period, category or designer.