Yasmine Eslami is a Paris-based lingerie and swimwear brand. Founded in 2011 by designer Yasmine Eslami under her own name, it focuses on lingerie and also offers swimwear and beachwear. The brand’s guiding principle is “Lingerie is the first thing we put on and the last thing we take off,” and it presents a wearing experience shaped by a sense of everyday intimacy.
Concept
If lingerie is the first thing we put on ourselves, it is also the last that is removed.