Tagline
Radiant without trying too hard.
Anana (Anana) is a women’s fashion brand operated by Fior Fiore Co., Ltd., based in Osaka City. The company was established on March 3, 2003, and its representative director is Kayo Makimoto. Focusing on the planning, manufacture, wholesale, and sale of women’s clothing, the brand proposes clothes that allow women to live beautifully and freely, guided by their own sense of comfort. The brand’s message is: “A soft yet resilient mindset for knowing what feels right and living beautifully and freely. We want to cheer on women who can laugh wholeheartedly.”
Concept
A soft yet resilient mindset for knowing what feels right and living beautifully and freely. With the wish to cheer on women who can laugh wholeheartedly.