Tagline
Daily (everyday) Dear (precious) Dad (dad)
and D.petit main is a casual brand for children and parent-child matching, launched by Narumiya International from petit main. Sales began through its official online store on February 20, 2024. It targets girls and boys aged 3–12 (90–140 cm/adult size M), and offers low-priced items for everyday wear, centered on genderless designs.
Concept
〈D〉stands for 〈Daily〉, meaning everyday; 〈Dear〉, meaning precious; and 〈Dad〉. The brand offers casual, easy-to-move-in and comfortable-to-wear styles that are fashionable enough for dads to want matching outfits, as well as low-priced items for everyday use.