Everyday cuteness, and dressing up for special occasions.
A children's clothing brand by Narumiya International. It offers girls' and boys' clothing that combines a sense of trend with childlike qualities.
Concept
Children can enjoy trendy fashion in their clothing. The brand values the everyday “cuteness” and “things one wishes existed” that had not existed before, and has given shape to those sentiments.
Related brands
Parent brands and sub-brands, ordered by founding year.
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A dailywear line offering styles for the whole family to enjoy together
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A children's clothing line derived from petit main, built around Daily・Dear・Dad and extending daily wear to children and dads. It adopts a casual, easy-to-move-in unisex design and offers children's sizes from 90–150cm as well as adult size M. Separate from petit main's main range, which focuses on girls' and boys' clothing, the line offers everyday wear and coordinated looks that are easy for families to wear together.
A women’s derivative line that broadens parent-child coordinated styling
A women’s line derived from petit main, positioned as an offering for adult women under th…
A women’s line derived from petit main, positioned as an offering for adult women under the name of a children’s clothing brand. In keeping with the name LIEN, meaning “connection,” it caters to the lifestyles of active women, including mothers, with suggestions focused on coordinated outfits for parents and children and for loved ones. Separate from petit main’s core girls’ and boys’ focus, it is developed as a derivative line for adult styling and serves to broaden coordinated outfit suggestions within the family.
A dailywear line offering styles for the whole family to enjoy together
A children's clothing line derived from petit main, built around Daily・Dear・Dad and extend…
A children's clothing line derived from petit main, built around Daily・Dear・Dad and extending daily wear to children and dads. It adopts a casual, easy-to-move-in unisex design and offers children's sizes from 90–150cm as well as adult size M. Separate from petit main's main range, which focuses on girls' and boys' clothing, the line offers everyday wear and coordinated looks that are easy for families to wear together.
Brands with shared characteristics
Brands that share a country of origin, founding period, category or designer.