petit main LIEN

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Overview

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LIEN, a name derived from “connection,” offers simple, clear items with a subtle touch of trend, styled with a playful spirit.
petit main LIEN is a Japanese women’s line developed by Narumiya International. It launched in spring 2017, and LIEN means “connection.” It is a unisex brand that adds a childlike touch to trend-focused fashion, available at everyday prices. It offers coordinated looks linking the women’s line LIEN, aimed at active women including mothers, with petit main. Designed to suit a range of ages and lifestyles, it can be enjoyed without being confined by conventions, from the office to after-work settings, and brings color to connections between adults and children, and with loved ones.

Concept

A unisex brand that adds a childlike touch to trend-focused fashion and is available at everyday prices. It also offers coordinated looks linking the women’s line LIEN, aimed at active women including mothers, with petit main.

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1 brands
Founded
2011
2011 Parent brand
petit main
Clothing

A women’s derivative line that broadens parent-child coordinated styling

A women’s line derived from petit main, positioned as an offering for adult women under th

A women’s line derived from petit main, positioned as an offering for adult women under the name of a children’s clothing brand. In keeping with the name LIEN, meaning “connection,” it caters to the lifestyles of active women, including mothers, with suggestions focused on coordinated outfits for parents and children and for loved ones. Separate from petit main’s core girls’ and boys’ focus, it is developed as a derivative line for adult styling and serves to broaden coordinated outfit suggestions within the family.

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