ANTEPRIMA/MISTO

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Overview

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FUN&JOY
ANTEPRIMA/MISTO is an accessories line derived from ANTEPRIMA, whose creative director is Izumi Ogino. It opened its first store at Yokohama Lumine in 2009. The name MISTO means “MIX” in Italian. The line focuses on bags, charms, and wallets, and offers items made with wire, beads, leather, and canvas. Aimed at active women, it offers bags and accessories that bring color to everyday life, centered on “FUN&JOY,” the essence of ANTEPRIMA.

Concept

A shop with a mixed lineup of products infused with ANTEPRIMA’s essence, “FUN&JOY,” for active women who want to enjoy life.

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1 brands
Founded
1993
1993 Parent brand
ANTEPRIMA
Clothing

A casual derivative line for everyday use

A casual line derived from ANTEPRIMA, offering items such as bags, charms, wallets, and je

A casual line derived from ANTEPRIMA, offering items such as bags, charms, wallets, and jewelry designed for everyday use. Whereas ANTEPRIMA/WIREBAG is centered on the wire bags that represent the brand, MISTO focuses on lighter, more practical designs and a broader range of accessories. It is treated as a distinct name in official stores and official online operations, with a clearly defined everyday positioning different from the main collection.

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