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ANTEPRIMA/WIREBAG

ANTEPRIMA/WIREBAG

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Country: Italy
Founded: 1998 1990s
Category: Bags
Related brands: Bags brands founded in the 1990s Bags brands from Italy

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Overview

Tagline

To have and to hold, now and forever.

ANTEPRIMA/WIREBAG is a bag line launched in 1998 by Izumi Ogino, designer of the Italian brand ANTEPRIMA. Centered on wire bags hand-knitted by skilled artisans from its distinctive wire cord, the line includes handbags, shoulder bags, and other styles. Guided by ANTEPRIMA’s official concept, “Smart, Precious with LOVE,” it is based on the fusion of innovative materials and craftsmanship, and has expanded its range of colors and shapes each season. The wire bag is internationally recognized as a signature of the brand.

Concept

Smart, Precious with LOVE

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1993

Year Brand Category Description

1993

ANTEPRIMA

Parent brand

Clothing

A diffusion line that carries the brand’s iconic identity

A derivative brand that develops ANTEPRIMA’s iconic wire bag as an independent line. Since

A derivative brand that develops ANTEPRIMA’s iconic wire bag as an independent line. Since its debut in 1998, it has continued to focus primarily on bags made with its dedicated wire cord, with a bag-centered range distinct from the main women’s wear line. The official website treats it as a separate category under the name ANTEPRIMA WIREBAG, and external sources also position it as a standalone diffusion line. It is the core derivative line most directly responsible for ANTEPRIMA’s brand recognition.

1993 Parent brand

ANTEPRIMA

Clothing

A diffusion line that carries the brand’s iconic identity

A derivative brand that develops ANTEPRIMA’s iconic wire bag as an independent line. Since