Tagline
progress, not perfection.
An British accessories brand founded by Anya Hindmarch in London in 1987. Centered on handbags and small accessories, it offers Anya Hindmarch Bespoke, which allows customers to add photos and messages; The Labelled, designed for specific purposes; ANYA LIFE, for home and lifestyle; and Anya Hindmarch food. The brand officially states, “Creativity, modern craftsmanship and personalisation sit at the heart of everything Anya Hindmarch does.” In sustainability, it works on projects including I Am A Plastic Bag, The Universal Bag, and Return to Nature under the mantra “progress, not perfection.”
Concept
Creativity, modern craftsmanship and personalisation sit at the heart of everything Anya Hindmarch does.