ANYTIME LOREAK is a men's casual brand launched in Korea in 2021 by its representative, Jo Ra-on. It offers clothing that is not limited to a specific genre, focusing on shirts, jackets, knitwear, pants, and accessories. LOREAK, part of the brand name, means “flower” in Basque, and the events and emotions that arise through owning and exchanging flowers are reflected in its seasonal themes. The brand is characterized by products named after flowers and mixes of different materials, and proposes designs that balance individuality with everyday wear.
Concept
Just as flowers bloom and blend into our lives with the passing seasons, we, too, embrace the ever-changing times while staying true to ourselves.