Tagline
EXCLUSIVE HIGH-END LIFE GOLF WEAR
AOW is a premium golfwear brand based in Seoul, South Korea, founded in 2020 by designer and creative director Chang Sujin. Its name comes from the initials of “Authentic Origin’s Wardrobe.” Centered on golf, the brand offers lifewear inspired by classic sports such as tennis, yachting, and horseback riding. Its official slogan is “EXCLUSIVE HIGH-END LIFE GOLF WEAR.” The brand offers womenswear, menswear, and accessories, with apparel suited to both sporting activities and everyday life.
Concept
PERFORMANCE LUXURY/ PREMIUM LIFE GOLF WEAR