Tagline
True to form
ARDENT VELLONA is a fashion brand launched in South Korea in 2019. Its name derives from ARDENT, meaning “fervent” or “passionate,” and Bellona, the goddess of war. Referencing past culture, including film, music, and books, the brand crosses the boundary between past and present, deconstructing and reinterpreting garments from the past to reconstruct 1980s fashion. Centered on feminine beauty and an androgynous image, it offers coats, jackets, knitwear, tops, bottoms, and other items, primarily in womenswear.
Concept
Breaking the boundaries between conventional past and present, VELLONA deconstruct and re-interpret dresses in the past and restore 80’s fashion in VELLONA’s vibe and mood.