Tagline
Good materials make a good fit!!
ARDENTSOUL is a gymwear brand for men launched in South Korea in 2020. It is operated by Monodio Co., Ltd., based in Yongin, South Korea, and offers T-shirts, tank tops, pants, and coordinated sets. The brand is officially positioned as “gymwear for men with passionate souls” and pursues the development of higher-quality products and styles that can also be incorporated into everyday life. Centered on clothing ranging from muscle fit to oversized fit, its lineup crosses the boundary between workout clothes and everyday wear.
Concept
Breaking down the boundary between workout clothes and everyday wear