Tagline
Designed for a more beautiful everyday life
ARKET is a design and lifestyle brand based in Stockholm, Sweden. Launched by H&M Group in 2017, it offers womenswear, menswear, children’s clothing, and home goods, and also operates cafés in its stores. Its principles are informed by Nordic modernism and the beauty of everyday life, and it aims to offer accessible products designed to last. At launch, Ulrika Bernhardtz served as creative director.
Concept
To democratise quality through widely accessible, well-made, durable products designed to be used and loved for a long time.