Tagline
Shoes for a softer world.
HUMS is a brand based in Stockholm, Sweden, launched in 2017 by art directors Henrietta Nyvang, Jana Cagin, and Mikael Söderblom. It focuses on luxury slippers for indoor and outdoor use, and also offers art and homewares. Its designs draw inspiration from the illustrative world of creative director Henrietta Nyvang, and the brand advocates a lifestyle that combines relaxation and elegance. Its products are also sold at & Other Stories and Le Bon Marche in Paris, among other retailers.
Concept
We encourage a lifestyle where people feel relaxed and elegant at the same time.