EYTYS

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Overview

EYTYS is an independent Swedish footwear brand founded in Stockholm in 2013 by Max Schiller and Jonathan Hirschfeld. The brand name derives from the pronunciation of “Eighties,” and the brand grew from developing sneakers with bold proportions. It currently offers collections for men and women centered on sneakers, boots, loafers, and dress shoes, with a focus on reinterpreting classic footwear in a contemporary context while also emphasizing traditional quality and craftsmanship.

Concept

At EYTYS we believe in refining and elevating footwear classics to fit a contemporary context.

EYTYS characteristics

EYTYS: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of EYTYS

Streetwear
Elements of streetwear, skateboarding and hip-hop.
Trends & youth culture
Adoption of trends and connections to youth culture.
Minimal & basics
Minimal design and clean everyday staples.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of EYTYS relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about EYTYS

Country of origin, founding year, categories and parent brands.

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Wearers and lines

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