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H&M Studio

Basic information

Country
Sweden
Founded
2013
Category
Clothing

Overview

H&M Studio is a limited-edition fashion line by Swedish brand H&M. It launched in 2013 with its first H&M Studio show at Paris Fashion Week, and is planned and developed by a dedicated in-house design team at the Stockholm atelier. It is officially positioned as “H&M Studio is H&M’s most directional, fashion-forward offering.” Collections are released several times a year.

Concept

H&M Studio is H&M’s most directional, fashion-forward offering.

Parent brands

  • H&M 1947

    Launched in 2013, H&M Studio is a seasonal collection created by an in-house design team in Stockholm. Released as limited drops several times a year, it is presented in Paris and offered through pop-ups, selected stores, and online in advance. Its sales scale and distribution channels are separate from those of the main H&M line. With a focus on design propositions, materials, and finishes, it serves within the group as an elevated capsule line with a more experimental, design-oriented focus.

    A design-focused limited capsule line