Armor lux

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Overview

Armor-Lux is a French fashion brand whose origins lie in Bonneterie d’Armor, founded in 1938 in Quimper, in the Brittany region of France, by Swiss textile engineer Walter Hubacher. The Armor-Lux brand name was established in 1947. Centered on maritime wear such as marinières, sailor sweaters, and pea coats, the brand offers clothing and underwear for men, women, and children. Drawing on the colors of the sea and the values of Brittany, it upholds quality, social cohesion, innovation, and ethics, while maintaining production facilities in France and selling domestically and internationally.

Concept

Quality, social cohesion, innovation, and ethics

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Parent brands and sub-brands, ordered by founding year.

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3 brands
Founded
1994-1999
1994 Sub-brand
Terre & Mer
Clothing

An independent spin-off line focused on women’s everyday wear

A women’s independent spin-off line launched in-house by Armor-Lux in 1994. On its officia

A women’s independent spin-off line launched in-house by Armor-Lux in 1994. On its official website, it is presented as a brand that inherits Armor-Lux’s DNA and releases four collections a year. Centered on French living, naturalness, and authenticity, it offers women’s everyday wear distinct from the core Armor-Lux brand, which focuses mainly on maritime clothing. Unlike group brands such as Bermudes, Bérac, and Fileuse d’Arvor, which Armor-Lux acquired, it is notable for having originated within Armor-Lux.

1997 Sub-brand
Armor-Kids
Clothing

A former offshoot line that extended the brand into children’s clothing

A children’s line launched by Armor-Lux in 1997. Major fashion media and retailers have tr

A children’s line launched by Armor-Lux in 1997. Major fashion media and retailers have treated it as a brand or collection for children aged approximately 3–14, extending the parent brand’s maritime style, stripes, and sailor-inspired details into children’s clothing. In contrast to the main Armor-Lux brand, which centers on menswear and womenswear, it was positioned as a separate offshoot line specifically for children, with a clearly defined age range. The current official website lists children’s products under Armor-Lux categories, while the line can be identified as having previously existed independently.

1999 Sub-brand
Armor-Baby
Clothing

A former line tailored to infants and young children.

A derivative line for infants and young children launched by Armor-Lux in 1999. It targete

A derivative line for infants and young children launched by Armor-Lux in 1999. It targeted a younger age group than Armor-Kids, offering clothing for infants around 3–24 months and extending Armor-Lux’s maritime aesthetic and knitwear expertise into baby clothing. Within Armor-Lux’s brand structure, it was a former brand name that served to segment customer groups by age, alongside Terre & Mer, the women’s line, and Armor-Kids, the children’s line. It does not appear in the current official brand list, and infant and young children’s products are presented under the Armor-Lux name.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about Armor lux

Country of origin, founding year, categories and parent brands.

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