ASH

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Overview

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#WEARYOURFREEDOM
ASH is a footwear brand founded in Florence, Italy, in 2000 by French shoe designer Patrick Ithier and Italian entrepreneur Leonello Calvani. Centered on footwear, its range includes shoes for women, men, and children, as well as bags, accessories, and ready-to-wear. The brand is based on a fusion of French flair and traditional Italian design, with founder Ithier serving as creative director. Wedge sneakers are a signature style, and the brand also offers lines such as ASH Studio Paris.

Concept

French flair with Italian-heritage design

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Parent brands and sub-brands, ordered by founding year.

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2 brands
Founded
2011-2015
2011 Sub-brand
ASH Kids
Footwear

A kids’ line for children

ASH Kids is the children’s line created when ASH expanded beyond its women’s-focused footw

ASH Kids is the children’s line created when ASH expanded beyond its women’s-focused footwear into products for children. ASH’s official brand history explicitly notes its expansion into children’s footwear, and major retailers list “ASH Kids” as a separate brand, featuring children’s sneakers, boots, and other items. Targeting a different age group from the main adult brand, it is an age-specific line within the ASH family that offers ASH’s wedges and decorative designs in sizes and specifications for children.

2015 Sub-brand
ASH Studio Paris
Clothing

A derivative line focused on ready-to-wear

ASH Studio Paris is the name of the first ready-to-wear collection and brand launched by A

ASH Studio Paris is the name of the first ready-to-wear collection and brand launched by ASH in 2015. It is a line derived from ASH to expand from its footwear core into clothing, offering women’s dresses, tops, bottoms, and other items. Its product categories and scope differ from those of the footwear-focused parent brand. It transfers ASH’s edgy elements and bohemian style to clothing and serves as an independent line in the apparel segment, creating total looks paired with shoes and bags.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

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Country of origin, founding year, categories and parent brands.

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