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ASH Kids

ASH Kids

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Country: Italy
Founded: 2011 2010s
Category: Footwear
Related brands: Footwear brands founded in the 2010s Footwear brands from Italy

Overview

ASH Kids is a kids’ line launched for Spring/Summer 2011 by the Italian footwear brand ASH. ASH was founded in 2000 by French footwear designer Patrick Ithier and Italian entrepreneur Leonello Calvani. The line offers footwear for children aged 4–12, centered on sneakers that scale down staples from the adult sports line. It adapts ASH’s signature details, such as buckles, chains, and metallic leather, for children, sharing the parent brand’s direction of combining French flair with Italian craftsmanship.

Concept

Featuring footwear at its core, ASH combines French flair with Italian-heritage design.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2000

Year Brand Category Description

2000

ASH

Parent brand

Footwear

A kids’ line for children

ASH Kids is the children’s line created when ASH expanded beyond its women’s-focused footw

ASH Kids is the children’s line created when ASH expanded beyond its women’s-focused footwear into products for children. ASH’s official brand history explicitly notes its expansion into children’s footwear, and major retailers list “ASH Kids” as a separate brand, featuring children’s sneakers, boots, and other items. Targeting a different age group from the main adult brand, it is an age-specific line within the ASH family that offers ASH’s wedges and decorative designs in sizes and specifications for children.

2000 Parent brand

ASH

Footwear

A kids’ line for children

ASH Kids is the children’s line created when ASH expanded beyond its women’s-focused footw