Tagline
ASKING YOURSELF IS A NECESSARY ELEMENT FOR SELF-DEVELOPMENT
ASKYURSELF is a streetwear brand from Germany. Founded by Chris Neu in 2012, it presents collections that combine classic minimalism with silhouettes from different genres and nostalgic elements from the 1990s to the early 2000s. The brand emphasizes self-reflection and personal growth under the motto “ASKING YOURSELF IS A NECESSARY ELEMENT FOR SELF-DEVELOPMENT.” Its collections are structured as interconnected “VERSES,” and focus on jackets, pants, knitwear, and other high-quality garments developed and produced in Europe.
Concept
Classic minimalism combined with silhouettes of different genres and nostalgic references from the 90s to the early 00s