Tagline
Effectiveness First.
athé is a vegan beauty brand launched in South Korea in 2019 by LF, a Korean lifestyle company. Starting with skincare, it offers sun care, makeup, lip care, and other products, including 100% vegan-certified products free of animal-derived ingredients and animal testing. Under the motto “Effectiveness First.”, the brand combines clean beauty values with skincare technology to develop products designed for everyday use and focused on delivering noticeable results. Its offerings include plant-derived ingredients developed through joint research with the Swiss ingredient research institute Mibelle, as well as the Authentic Series.
Concept
Better Vegan Beauty