ATHPLATFORM is an athleisure and dailywear brand based in Seoul, South Korea, launched in 2019 by design director Park Gi-jeong. Its name combines ATHletic, ATHleisure, and PLATFORM, and the brand proposes a “Progressive ATHleisure Look” that blends the functionality of sportswear with the distinctiveness of streetwear. It offers women’s, men’s, and gender-free collections, focusing on functional pieces and everyday clothing, and produces and designs its collections in Seoul.
Concept
Progressive ATHleisure Look