Audemars Piguet

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Overview

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Audemars Piguet is a luxury watch brand founded in 1875 in Le Brassus, Switzerland, by watchmakers Jules-Louis Audemars and Edward-Auguste Piguet. It focuses on producing mechanical watches with complications and offers collections such as Royal Oak. It also makes complicated watches featuring perpetual calendars, chronographs, and chimes. As an independent manufacture owned by the founding family, it upholds traditional watchmaking techniques and innovation.

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Parent brands and sub-brands, ordered by founding year.

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9 brands
Founded
1972-2026
1972 Sub-brand
ROYAL OAK
Clothing

The brand’s core collection of signature luxury sports watches

Born in 1972, Royal Oak is Audemars Piguet’s signature sports watch collection. Featuring

Born in 1972, Royal Oak is Audemars Piguet’s signature sports watch collection. Featuring an octagonal bezel and integrated bracelet designed by Gérald Genta, it established a distinctive direction combining haute horlogerie with sporty design. Royal Oak Offshore, introduced in 1993, and Royal Oak Concept, introduced in 2002, are derived collections that developed the design language of the collection toward bold sportiness and technical experimentation, respectively. Among the brand’s diverse collections, Royal Oak occupies a central position.

1993 Sub-brand
Royal Oak Offshore
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A large-case sports line that amplifies the design of Royal Oak

Introduced in 1993, this is a derivative collection that carries forward the design of Roy

Introduced in 1993, this is a derivative collection that carries forward the design of Royal Oak. While retaining distinctive elements such as the octagonal bezel, the early models adopted larger cases and projected a bold, sporty character. It has since expanded its range of sizes, materials, colors, and functions, combining traditional watchmaking techniques with contemporary sports-watch design. Whereas Royal Oak is the brand’s core sports collection, Offshore develops its codes in a bolder, more active direction. Its positioning differs from that of Royal Oak Concept, which is centered on technical experimentation.

1996 Sub-brand
Millenary
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An independent collection distinguished by its oval case and expression of the movement

Introduced in the mid-1990s, Millenary is an independent collection distinct from the Roya

Introduced in the mid-1990s, Millenary is an independent collection distinct from the Royal Oak lineage. It combined an oval case with an off-center dial that reveals part of the movement, adding a different case shape and display layout to Audemars Piguet’s lineup. From 2015 to 2020, it was presented as a women’s collection, continuing its oval design and the visibility of its mechanical structure. While the Royal Oak occupies the sports-watch direction, centered on its octagonal bezel, Millenary is distinguished by its own case shape and expression of the movement. It is not included in the current official collection list.

1999 Sub-brand
Edward Piguet
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A former classic collection focused on rectangular dress watches

Named after founder Edward-Auguste Piguet, this former collection was introduced in 1999 a

Named after founder Edward-Auguste Piguet, this former collection was introduced in 1999 alongside Jules Audemars. According to the official brand history, Edward Piguet focused on rectangular watches and was differentiated from Jules Audemars, which centered on round cases, by its case shape. Separate from the Royal Oak sports watches, it occupied the realm of traditional dress watches and presented Audemars Piguet’s classical watchmaking in a different form. It is not included in the current official collection list and is positioned among the brand’s past classic lines.

1999 Sub-brand
Jules Audemars
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A former classic collection centered on traditional round watches

Named after founder Jules-Louis Audemars, this former collection was introduced alongside

Named after founder Jules-Louis Audemars, this former collection was introduced alongside Edward Piguet in 1999. According to the official brand history, Jules Audemars was centered on round watches, distinguished by their shape from Edward Piguet, which focused on rectangular watches. While Royal Oak developed the design of luxury sports watches, this collection was based on traditional round watches and encompassed classic watchmaking, including complications. It is positioned as a former classic line distinct from the brand’s current core collections.

2002 Sub-brand
Royal Oak Concept
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A technical exploration line experimenting with advanced materials and complicated mechanisms

Presented in 2002, the 30th anniversary of the Royal Oak, Concept is an experimental colle

Presented in 2002, the 30th anniversary of the Royal Oak, Concept is an experimental collection derived from the Royal Oak. Initially conceived as a limited-edition model, it later developed into a collection featuring advanced materials, innovative functions, and complicated mechanisms. While taking the Royal Oak’s design codes as its starting point, it focuses on exploring the possibilities of materials, mechanisms, and design. Unlike Royal Oak Offshore, which emphasizes a larger, sportier direction, Concept foregrounds technical development and mechanical complexity. Among the Royal Oak-derived collections, it is the line that most clearly expresses experimentation.

2019 Sub-brand
Code 11.59 by Audemars Piguet
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An independent collection with a form distinct from Royal Oak

Announced in 2019, this is an independent Audemars Piguet collection that is not derived f

Announced in 2019, this is an independent Audemars Piguet collection that is not derived from Royal Oak. It has a distinctive construction that combines a circular bezel with an octagonal middle case, presenting the brand’s watchmaking techniques through a different form. It offers a range of materials, sizes, and complications, bringing traditional techniques and contemporary design together in one collection. Whereas Royal Oak, Offshore, and Concept share a lineage with octagonal bezels, Code 11.59 is centered on a different case construction and adds a distinct design option to the brand’s lineup.

2026 Sub-brand
Neo Frame
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A line that develops historical jumping-hour display using contemporary technology

Introduced in 2026, this is a current collection by Audemars Piguet. Its first model, the

Introduced in 2026, this is a current collection by Audemars Piguet. Its first model, the Neo Frame Jumping Hour, combines a case evoking 1930s design with the company’s first automatic jumping-hour mechanism, against the background of its history of making jumping-hour watches since the 1920s. It is distinguished by its rectangular case and window-based time display, differing from the octagonal bezel of the Royal Oak line and the case combining circular and octagonal forms of Code 11.59. It presents a form distinct from the brand’s main sports collections and serves to develop a historical display method using contemporary mechanisms and materials.

- Sub-brand
Établisseurs
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A special-production line that draws on rare crafts through collaboration with workshops

Launched in 2026, this is an Audemars Piguet collection born from Atelier des Établisseurs

Launched in 2026, this is an Audemars Piguet collection born from Atelier des Établisseurs. It brings the company’s historical établissage system into the present, with independent local workshops collaborating with artisans from the Manufacture. Combining techniques such as engraving, enameling, stoneworking, and skeletonization, it produces one-off watches or watches in very limited numbers. Unlike collections such as Royal Oak and Code 11.59, which offer a broad range of models, it is positioned as a special-production line that foregrounds individual craftsmanship and the collaborative process.

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