Royal Oak Concept

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Overview

Royal Oak Concept is a luxury watch collection introduced in 2002 by the Swiss watchmaker Audemars Piguet. To mark the 30th anniversary of Royal Oak, it debuted as an experimental model inspired by concept cars. The first model was designed by Claude Emmenegger, and the collection has developed by combining high-performance materials, innovative functions, and complex mechanisms. It is positioned as a platform for exploring cutting-edge materials, design, and complex mechanisms.

Concept

A platform for avant-garde materials, designs, and complications.

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Founded
1875
1875 Parent brand
Audemars Piguet
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A technical exploration line experimenting with advanced materials and complicated mechanisms

Presented in 2002, the 30th anniversary of the Royal Oak, Concept is an experimental colle

Presented in 2002, the 30th anniversary of the Royal Oak, Concept is an experimental collection derived from the Royal Oak. Initially conceived as a limited-edition model, it later developed into a collection featuring advanced materials, innovative functions, and complicated mechanisms. While taking the Royal Oak’s design codes as its starting point, it focuses on exploring the possibilities of materials, mechanisms, and design. Unlike Royal Oak Offshore, which emphasizes a larger, sportier direction, Concept foregrounds technical development and mechanical complexity. Among the Royal Oak-derived collections, it is the line that most clearly expresses experimentation.

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