avecmoi is a Japanese women's fashion brand launched in 2018 by Felissimo Co., Ltd. and produced by stylist Kana Sato. The brand name means “with me” in French, and its official concept is “Clothes I really want to wear now.” The brand offers clothing for mature women, centered on simplicity that pairs easily with everyday wear, comfort, versatility, and a flattering appearance. Its clothing is characterized by designs that reflect Kana Sato’s own styling and feedback from women of her generation. Its products are still available through Felissimo’s official online store.
Concept
Clothes I really want to wear now