b.Eautiful is a creative label and apparel brand founded in Los Angeles, United States, in 2018. Its philosophy is to shine a light on globally underappreciated Japanese artists, designers, architects, musicians, photographers, filmmakers, and other creative practitioners, and to broaden access to Japan’s diverse culture. Its offerings include graphic T-shirts, sweatshirts, hats, and bags, with many products created in collaboration with creators from Japan.
Concept
b.Eautiful is a project which promotes and provides access to a wide range of phenomena from Japan. It shines light on artists, designers, architects, musicians, photographers, film makers, and other entities from Japan that are under-appreciated on a global scale.