Bab

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Country: United States
Category: Clothing Bags Accessories Footwear Lifestyle products
Related brands: Clothing brands from United States

Overview

Tagline

Nature-Inspired Designs for Your Everyday

BAB is a lifestyle apparel brand run by founder Brock in Raleigh, North Carolina, centered on nature-inspired designs. It expresses “good vibes” inspired by nature, humor, and everyday adventures, primarily through T-shirts, tanks, hoodies, and other items. Its stated aim is to “create joy, encourage exploration, and make every day more fun with a touch of humor.”

Concept

to inspire joy, encourage exploration, and remind everyone that life is more fun with a touch of humor

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2006

Year Brand Category Description

2006

amabro

Parent brand

Lifestyle products

A dedicated line extending into baby products

BAB is a dedicated line developed by amabro for babies, extending the brand’s planning and

BAB is a dedicated line developed by amabro for babies, extending the brand’s planning and design to baby products such as T-shirts, bibs, dresses, socks, and ponchos. It has a different target audience and product categories from the parent brand, which centers on tableware and interior goods, and is positioned to serve as an option for both birth gifts and everyday baby gifts. It was introduced from the outset as the “BAB Series,” and products under the BAB name are still available through the official online store. It is a sub-line that brings amabro’s gift-oriented approach and art direction into the baby category.

2006 Parent brand

amabro

Lifestyle products

A dedicated line extending into baby products

BAB is a dedicated line developed by amabro for babies, extending the brand’s planning and