Tagline
Tennis Runs in Our Blood
Babolat is a racket sports equipment brand founded by Pierre Babolat in Lyon, France, in 1875. It began by making tennis strings and now offers rackets, strings, shoes, balls, apparel, bags, and other products for tennis, badminton, padel, and pickleball. The brand aims to support players’ enjoyment and performance through equipment innovation, and is also known for racket series such as Pure Drive, Pure Aero, and Pure Strike.
Concept
Providing people who enjoy racket sports with equipment that combines enjoyment and performance.