Tagline
High product performance with an attitude
Bacon is an outerwear brand founded in Milan, Italy, in 2011. Inspired by youth underground culture and 1990s grunge, it focuses on down jackets and puffers positioned at the intersection of streetwear and the outdoors. The down jackets are stated to be designed in Italy and manufactured in European workshops. With high functionality and performance as their premise, they emphasize the wearing experience in urban settings.
Concept
Standing at the crossroads between streetwear and outdoors