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In The Box

In The Box

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Country: Italy
Founded: 2011 2010s
Category: Clothing
Related brands: Clothing brands founded in the 2010s Clothing brands from Italy

Overview

In The Box is an Italian socks and apparel brand founded in Milan in 2011 by Mario Pastorini and Carla Bottoni. Starting with socks, it has expanded to T-shirts, sweatshirts, cardigans, hats, scarves, and boxers for the seaside, making its products with a focus on upcycling surplus production and Made in Italy. The brand describes itself as a “container of creativity” that continually changes shape and generates new projects.

Concept

In the box is a constantly evolving container of creativity that changes size depending on what it contains.

In The Box characteristics

Main traits of In The Box

Decoration & playfulness: Rich decoration, colours and patterns, and playful design.
Streetwear: Elements of streetwear, skateboarding and hip-hop.
Trends & youth culture: Adoption of trends and connections to youth culture.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of In The Box relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.