Haikure

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Country: Italy
Founded: 2011 2010s
Category: Clothing
Related brands: Clothing brands founded in the 2010s Clothing brands from Italy

Overview

Tagline

Rooted in Italian craftsmanship and inspired by the purity of haiku poetry, HAIKURE redefines contemporary denim with a laid-back yet forward-thinking spirit.

Haikure is a denim brand founded in Italy in 2011. Its founder is Federico Corneli, and it offers collections for women and men. In keeping with its name, which was inspired by haiku, the brand centers on simplicity and a connection with nature, continuing to offer Italian-made denim. It currently presents its latest collections on its official website.

Concept

Design, transparency, and exclusivity

Haikure characteristics

Main traits of Haikure

Minimal & basics: Minimal design and clean everyday staples.
Trends & youth culture: Adoption of trends and connections to youth culture.
Polished & dressy: Clean silhouettes and polished, elegant dressing.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Haikure relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.