Tagline
I Make My Blue Memories, With My Bad Choices
BadBlue is a lifestyle brand based in Seoul, South Korea, founded by Visual Suspect, a visual directing group led by Lee Seung-yup and Kim Sung-kyu, and officially launched in 2020. It offers clothing, bags, miscellaneous goods, art toys, and more, expanding its brand IP around its signature character, BadBear. With contemporary “YOUTH” as its concept, the brand treats blue not only as a color but also as a symbol of sadness, emotions, and memories, expressing the diverse emotions and conflicts of younger generations through the message “I Make My Blue Memories, With My Bad Choices.”
Concept
YOUTH