BANNER BARRETT

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Overview

BANNER BARRETT is a Japanese women’s fashion brand launched by Mercury Design in Tokyo in 2002. Starting with women’s casualwear, it has developed real clothes that combine basics and trends. The brand name comes from the name of an imaginary woman in its imagery. In 2017, it launched a new line, KALEN BANNER BARRETT. It is currently part of S Holdings’ brand business, offering styles centered on timeless classics.

Concept

A wardrobe for women who value playfulness and love culture. Centered on timeless classics, it offers refined styles.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
3 brands
Founded
2008-2017
2008 Sub-brand
13 Treize
Clothing

A derivative line that broadened the range of offerings under an independent name

An independently named derivative line developed by Mercury Design as a line of BANNER BAR

An independently named derivative line developed by Mercury Design as a line of BANNER BARRETT. From Fall/Winter 2008–09, it was introduced as one of three lines alongside The Rollers for students, and business information related to the operating company also explicitly identified 13 Treize as a line of BANNER BARRETT. This past line broadened the brand’s range of offerings through a name and structure distinct from the main line, and can be distinguished from BOUTIQUE 13 TREIZE, which was used as a store name.

2008 Sub-brand
The Rollers for students
Clothing

A casual derivative line extending the brand to student audiences

A student-oriented line developed by Mercury Design within the BANNER BARRETT brand family

A student-oriented line developed by Mercury Design within the BANNER BARRETT brand family. After the line was established in 2008, a three-line structure comprising BANNER BARRETT, The Rollers for students, and 13 Treize was presented from Fall/Winter 2008–09, and business information related to the operating company also explicitly identified it as one of the brand’s lines. It was a past line that served as an entry point for student and casualwear audiences distinct from the main line, and is no longer being continued.

2017 Sub-brand
KALEN BANNER BARRETT
Clothing

A derivative line focused on adult feminine styles

A new line launched by BANNER BARRETT beginning with the Spring/Summer 2017 season. Wherea

A new line launched by BANNER BARRETT beginning with the Spring/Summer 2017 season. Whereas the original BANNER BARRETT targeted women aged 30 and over, this line focused on women aged 35 and over, offering adult feminine styles centered on dresses, tops, and pants. It was sold at BANNER BARRETT stores, and standalone stores were also opened, positioning it as a derivative line with its own brand name rather than merely a product initiative. Reports in 2019 stated that Mercury Design worked exclusively on BANNER BARRETT; this is a past line that is no longer being developed.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about BANNER BARRETT

Country of origin, founding year, categories and parent brands.

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