Tagline
Branding A New Universe
BANU was a technology-driven footwear brand launched in 2016 by members of a Chinese team, including 刘威 and 卢春. It focused on sneakers made using 3D printing and digital modeling, and also offered accessories such as bags. The brand name derives from “Branding A New Universe,” and its stated philosophy was to innovate fashion through original design and technology. After expanding from China into international trade shows and overseas department stores, it was renamed OGR, its successor brand, in October 2020.
Concept
Banu loves the original design, revolutionizing the fashion industry with the support of technology.