Barbie

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Country: United States
Founded: 1959 1950s
Category: Lifestyle products Clothing
Related brands: Lifestyle products brands founded in the 1950s Lifestyle products brands from United States

Overview

Tagline

You Can Be Anything

Barbie is a fashion doll brand developed by the US toy manufacturer Mattel. It was developed based on an idea by Ruth Handler and debuted at the New York Toy Fair on March 9, 1959. The brand offers dolls, along with clothing and accessories for them. Its official profile uses “You Can Be Anything” as its motto and promotes girls’ imagining of future possibilities through dolls that reflect diversity in professions, race, body types, and other areas. Product lines include Fashionistas and Signature.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 2 brands
Founded: 2009

Year Brand Category Description

2009

Barbie Fashionistas

Sub-brand

Lifestyle products

A play line focused on diversity and everyday dress-up play

A series developed by Mattel as a Barbie doll line, featuring trend-inspired outfits and a

A series developed by Mattel as a Barbie doll line, featuring trend-inspired outfits and a range of body types, skin tones, and hairstyles, and intended for children's everyday imaginative play and dress-up. While Barbie Signature, aimed at collectors, centers on special designs and collectibility, Fashionistas is a play line for a broad range of children, offering dolls that reflect individuality and diversity.

Barbie Signature

Sub-brand

Lifestyle products

A collector-focused line centered on special projects and collectibility

Mattel develops this as a collector line for Barbie, offering dolls themed around fashion,

Mattel develops this as a collector line for Barbie, offering dolls themed around fashion, culture, and historical figures and works. Unlike the regular play line, it presents display and collecting as the primary ways to enjoy the dolls, through intricately detailed outfits and special projects. Within the Barbie family, it is positioned as a collector-focused line distinct from children’s series such as Fashionistas.

2009 Sub-brand

Barbie Fashionistas

Lifestyle products

A play line focused on diversity and everyday dress-up play

A series developed by Mattel as a Barbie doll line, featuring trend-inspired outfits and a